Our mission

'Healthier food, healthier people, healthier planet'


Healthier Food - We focus on food that is healthier for people – organic, vegetarian, natural – and work hard to improve the nutritional balance of our products. We will not sell products that are not healthy in some respect.

Healthier People - We want to help our consumers, but also our employees and other stakeholders to live healthier lives through choosing the right food. This will include education and information. Apart from food we also care about the working and living conditions of people in general.

Healthier Planet - We want to protect our living planet for current and future generations by promoting the right food and by conducting our business in a sustainable way.