According to estimates, about a billion people worldwide are vegetarians or vegans. 300 million of them live in the ‘home of vegetarianism’ India. The vegetarian lifestyle is a long-term development as eating vegetarian has become a trend.
An increasing number of people consciously avoid eating meat three or more days a week. In Germany, for example, around 40 million habitants (or half the population) is flexitarian, while in the Netherlands the number stands at about seven million people.
The reasons people decide not to eat meat are varied and individual, although it is most frequently for ethical reasons. There are also health reasons, an increasing number of food scandals and climate and environmental issues that motivate people to change their diet on a permanent basis.
Organic consumers and vegetarians often share motives for their choice of food: protection of the environment and animals and world food issues.