Why consumers buy organic

More and more people are starting to wake up to the fact that what they eat and drink every day is important for their own health and well-being and that of their families. Many people are also starting to realise the impact the modern, Western diet has on the sustainability of the planet, animal welfare and living conditions of people in other parts of the world.
All over Europe, different surveys and studies come up with the same results.

Source: PwC, Statista.de, Agence Bio, Sana, Shoppers who claim to actively buy organic food.