We are one of a handful of dedicated players with a strong
European presence and we compete with a range of very different
companies in our markets.
Most organic producers are small to medium-sized, family-owned,
and active in just one country. Often, they cover several product
Fair trade, in contrast, has been embraced by many producers.
This is almost becoming a requirement in several product
categories, such as coffee.
The larger European grocery chains, including the hard discounters,
have their own range of private-label organic products, as do larger
health food store chains.
Premium brands and private labels have a symbiotic relationship
in our view as they jointly help to drive the growth of the organic
market versus that of conventional food products