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Whole Earth TV campaign - first time in history

Whole Earth, UK is currently running a TV campaign for the first time in the history of the brand. Until the end of June, Whole Earth will be all over television screens in the UK which will result in over 29 million consumer impressions on their target audience. The TV ad clearly communicates the key benefits of Whole Earth Peanut butter vs. competitors – Great Taste, All Natural ingredients and No Added Sugar. Elaine Underwood, Marketing Director, says: ‘’Going on television and introducing Whole Earth to a new generation of consumers is another exciting milestone in the brand's history. We are also especially delighted that Craig Sams, the brand founder, has praised the advert and is just as proud of it as we are”.


Watch the commercial below:



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Contact

Ronald Merckx Ronald Merckx
CFO
email: ronald.merckx@wessanen.c...
phone: +31 20 3122 126

Contact

Klaus Arntz
Executive Vice President Marketing
email: klaus.arntz@wessanen.com
phone: +31 20 3122 114