Outlook

Priorities FY2012

  • Grocery: grow core brands and core categories; launch fewer, bigger, better innovations; pricing strategies towards customers.
  • Health Food Stores (HFS): grow core brands and core categories; country-specific growth strategies; filling own factories.
  • Frozen Foods: increase cooperation between Favory and Beckers; sales growth driven by innovations and a balanced channel approach.
  • ABC: ongoing growth of sales and operating result; sizeable opportunities for Daily's to expand distribution and grow volumes; further building of equity of Daily's and Little Hug by increased marketing spending. 
  • Financing policy: aim maintain net debt structurally below 2.5x EBITDA



Financial guidance FY 2012

  • Net financing costs EUR 3-4 million
  • Effective tax rate 30-40% 
  • Capital expenditures about EUR 15 million
  • Depreciation and amortisation about EUR 12-14 million 
  • Non-allocated expenses around EUR 12-13 million


Strategic objectives 2012-2014


Top-line growth

  • Grow core brands
  • Grow core categories
  • Build strongholds in new markets
  • Country-specific growth strategies
  • Launch fewer, bigger, better innovations
  • Execute acquisitions shortlist

Profitability improvement

  • Central sourcing savings
  • Pricing strategies towards customers
  • Improve operational excellence with SAP
  • Filling own factories

Enablers

  • Improve talent performance management, building connected leadership
  • Simplify how we are conducting business
  • Activate Organic Expertise Centre (OEC), integrate Quality
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