- European market size 2010 - EUR 19 billion
- 3% growth in 2010 (2009 3.7%)
- Organic is 2.6% of total food/beverages spending
The organic market is attractive and has significant potential.
In 2010, the European market grew an estimated 3% to EUR 19 billion, clearly impacted by the economic recession. The countries we are active in grew an estimated 2% to EUR 14 billion. Over the past decade up to 2008, consumer demand for organic food has been rising consistently with historical growth in Europe in that period running around 10% per year.
Per capita consumption is still low although on the rise. This rise is supported by organic food also engaging mainstream consumers nowadays. Organic makes up 2.6% of the total spending on food and beverages in the countries we are active in, representing only a small, but growing fraction of the total market. This percentage varies between 1.7% for the UK and 3.3% for Germany and Italy.
A further insight on the market Wessanen operates in can be found on page 12 of the 2010 Annual report.