Organisation structure & Management

Wessanen has four segments:

  • Wessanen Europe Grocery
  • Wessanen Europe Health Food Stores (HFS)
  • Frozen Foods
  • American Beverage Corporation (ABC)
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Wessanen Europe Grocery and Wessanen Europe HFS

The European organic food business includes the operations in France, the Benelux, the UK, Germany and Italy. These companies market and distribute a wide range of organic brands, which are marketed via supermarkets, grocery stores, health food stores and other food and catering outlets.
In Germany we have two factories for i.a. vegetarian spreads, cooking essentials, honeys, cereals, bars and cookies. In Italy we own a soya milk factory.
Besides this, our organic products are sold in other countries through Export as well.

Frozen Foods

Our European Frozen Foods business comprises the activities of Beckers Benelux and Favory Convenience Food Group. These companies manufacture and market a wide variety of frozen convenience food products, ranging from the traditional Dutch 'frikandel' to spring rolls. These products are available at supermarkets and in the out-of-home channel in the Netherlands and Belgium.

ABC

ABC is one of the leading producers of non-carbonated bottled fruit drinks and cocktail mixers in North America. The company manufactures and markets leading brands of juice drinks and cocktail mixers within both the on- and off-premise channels, including supermarkets, mass merchandisers, convenience stores, liquor stores, bars and restaurants.

Management structure

All operating companies have a profit & loss account responsibility and they are the basic building blocks for the organisation. For Wessanen Europe, there is a strategic coordinator for both the Grocery and HFS channel. Their role is to oversee the strategic direction and development of Wessanen Europe’s Grocery and HFS channel businesses in the various countries, to champion the portfolio development and to coordinate and supervise all channel activities. By doing so, we are to create synergies and to streamline the cooperation between the countries for each channel. In addition, Wessanen Europe Grocery and Wessanen Europe HFS have an Executive Management Group (EMG) consisting of the strategic coordinators, country managing directors, senior corporate staff and the Executive Board, chaired by the CEO. The EMG is a platform for discussing actions and initiatives, taking cross-country decisions and deploying resources. The aim is to coordinate and direct the implementation of the strategy. It means a greater operational involvement for the Executive Board, and a greater degree of involvement and responsibility for the individual country managers.